Irishman Eddie Jordan enjoyed a brief period in the 70s as a racing car driver, before founding his own team the following decade called Eddie Jordan Racing.
The businessman is now a lead analyst for the BBC on its racing coverage; he has become a new presenter on a revamped Top Gear; and during his lifetime he has accumulated a huge net worth of $475 million.
It’s no secret, though, that Jordan certainly made most of his money through business rather than driving. The story of how the multi-millionaire got started on his ascent to mega wealth is quite an unorthodox one.
He started his career, bizarrely, working as a bank clerk in Ireland. During a bank strike Jordan competed in a kart race for the very first time. He clearly caught the bug, and went on to buy his own kart — and he then won the Irish Kart Championship.
Though Jordan loved racing, what really gave him a buzz was managing other racing driving and the racing team that he’d launched and was desperate to make a success of. The rest is history. Especially as the team no longer operates.
They ran from 1991 till 2005 — during which time they built a real reputation for bringing a version of rock ’n roll to the sport, which highlights a great points in the sports’ history, full of characters which always made for great press.
Eddie — a big Celtic FC fan — apparently sold his team because of financial and legal issues; but the team went on to exist under the name Force India. The team — under Jordan’s watch — got plenty of cash for almost a decade from Benson & Hedges.
Between 1996 and 2005 the cigarette brand was the chief sponsor of Jordan racing team. And even at races where tobacco adverts were banned they shamelessly advertised ‘Bitten & Hisses’ - and even created a mascot to add to the marketing ploy.
Even today the man behind it all is still very relevant and involved. Eddie is one of the BBC's main Grand Prix analysts, and even had this to say about a ‘past it’ Jeremy Clarkson (BBC’s old Top Gear presenter): ‘I know and like Jeremy Clarkson - I’m a big fan of what he did in the past but I have to be honest and tell it like it is,’ he told the Mirror.
‘Jeremy and the other guys had a very successful past but the point is - it is in the past and Jeremy is past it when it comes to Top Gear. His time has come and gone.’
Jordan in his spare time loves rock ‘n roll music, and paying the drums. He was even in a band for years called V10. Although the band shrunk in size, they do still currently tour all around the world as Eddie & The Robbers’.
No doubt he’s got the money to fund all the flights and even play for free if need be.