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AUTHOR: Simon Hilton · Updated: 5th Oct 2021

Best Betting Offers – Top 10 Betting Sign Up Offers

Pinpointing the best betting offers at the UK’s top sports betting sites and bookmakers can be tricky –– this is where Gambling Deals comes in. Our experts keep constant tabs on the latest betting offers out there, providing you with a one-stop guide to the best betting welcome offers, including free bets and sign up bonuses. 

Check out our betting offers table below for the top new customer betting offers available right now.

  • Gambling site
  • Bonus
  • Wagering
  • Key Benefits
  • Play Now

Bet £10 Get £30 + 60 Free Spins

T&Cs Apply

Wagering

Spins 0x Spins

Bonus 1x Bonus

  • Bet £10 Get £30 Free Bets
  • Bet on Evens Or Over (1/1)
  • Promo Code: SPORTS60

Bet £5 Get £30 Free Bets

Wagering

Bonus x1 Bonus

  • Bet £5 And Get £30 Bonus
  • Acca Insurance + Daily Jackpots
  • Sign Up In 2 Mins

Bet £5 Get £20 Free Bets

T&Cs Apply

Wagering

Bonus x1 Bonus

  • Bet £5 Get £20 Free Bets
  • Promo Code: 20FREE
  • Leading UK Odds

Bet £10 Get £30 Free Bets

T&Cs Apply

Wagering

Bonus x1 Bonus

  • Bet £10 Get £30 In Free Bets
  • 3x £10 Free Bets Credited
  • Leading UK Odds

Bet £5 Get £20 Free Bets

T&Cs Apply

Wagering

Bonus 1x Bonus

  • Bet £5 Get £20 Free Bets
  • Bet On Any Sport
  • Minimum Odds 1/2

Get Up To £30 Free Bets

Wagering

Bonus 1x Bonus

  • Up To £30 Free Bet
  • 1x Wagering, 1.75+ Min Odds
  • First Deposit Match

Get Up To £10 Free Bets

Wagering

Bonus x1 Bonus

  • Bet £10 Get £10 Free Bet
  • Minimum Odds 4/5 Qualify
  • Sign Up In 2 Minutes

Get Up To £50 Free Bets

Wagering

Bonus x1 Bonus

  • Up To £50 Free Bets
  • £5 Free Bet Per £100 Wager
  • Amazing New Betting Site

100% Up To £100 Welcome Bonus

T&Cs Apply

Wagering

Bonus 10x Bonus

  • 100% Welcome Bonus Up To £100
  • Secure, Fast Payments
  • Excellent Customer Service

Get Up To £50 Free Bets

Wagering

Bonus x1 Bonus

  • Up To £50 Free Bets
  • £5 Free Bet Per £100 Wager
  • Amazing New Betting Site

Deposit £10, Get £40

T&Cs Apply

Wagering

Bonus 35x Bonus

  • Deposit £10, Get £40
  • Top Live Streaming Offering
  • Dedicated Horse Racing Section

Get Up To £10 Free Bets

Wagering

Bonus x1 Bonus

  • Bet £10 Get £10 Free Bet
  • Min Odds 1/1 To Qualify
  • Accumulators + In-Play

Get Up To £100 Free Bets

T&Cs Apply

Wagering

Bonus x1 Bonus

  • Up To £100 Bet Credits
  • 100% Match On First Deposit
  • In-Play & Cash Out Features

Get Up To £100 Free Bets

Wagering

Bonus x1 Bonus

  • 100% Profit Boost
  • Double First Bet Winnings
  • New Sports Betting Site

Get Up To £100 Free Bets

Wagering

Spins 35x Spins

Bonus x1 Bonus

  • Up To £100 In Bonuses
  • Bonus Code: redbetWelcome
  • Big Reputation In Europe

100% Up To £100 Welcome Bonus

T&Cs Apply

Wagering

Bonus 10x Bonus

  • 100% Welcome Bonus Up To £100
  • Secure, Fast Payments
  • Excellent Customer Service

100% Up To £50 Free Bet

Wagering

Bonus 7x Bonus

  • £50 Welcome Bonus
  • Double Reward Points On EPL Bets
  • Exciting New Sports Betting Site

Get Your £10 Money-Back Bet

Wagering

Bonus 1x Bonus

  • £10 Money Back Bet
  • Bet £10 Get £10 Free Bet If You Lose
  • Minimum Odds 2.0 (1/1)

100% Profit Boost

T&Cs Apply

Wagering

Bonus 1x Bonus

  • 100% Profit Boost 1st Deposit
  • Maximum Profit £100
  • Hundreds Of Markets

Get Up To £100 Free Bets

Wagering

Spins 35x Spins

Bonus x1 Bonus

  • Up To £100 In Bonuses
  • Bonus Code: redbetWelcome
  • Big Reputation In Europe

Betting Offers: The Definitive Guide

We have created this guide to the best bookmaker offers online so that you know everything there is to know about betting sign up offers before you play.

Whether you are looking to set up a new customer account to bet on the horse racing, Premier League, boxing, or other big sporting events, learn everything there is to know about grabbing a betting offer on your first bet. Here’s a quick snapshot of what you will learn:

  • What are betting offers?
  • How do we find the best betting offers?
  • How do we compare online betting offers?
  • What are the best betting offers?
  • What are the different types of first bet sign up offers?

Let’s dive in and get started.

What Are Betting Offers?

Betting sign up offers are promotions which bookmakers provide to new customers on their sites. Whether you’re interested in betting on Premier League matches, esports tournaments or horse racing, sites like Betfair, Bet365 and Coral will lay out betting welcome offers that can provide you with free bets, boost your bankroll or even allow you to get a refund on losing stakes.

How Do We Find the Best Betting Offers?

Sports betting offers are commonplace among UK bookmakers, so how can you be sure of staying up to date on the latest betting offers?

Here at GamblingDeals.com, we research and compile the very best betting offers out there, making it easy for you to find out everything you need to know about online betting offers before you sign up with a new bookmaker.

This includes which sign up offers to take advantage of, and what to look out for once you’re signed up with a new bookie. Our team of experts spends every day searching through all of the best new bookmakers to see what they’re offering their new customers. From there, we compare all of the different qualifying bets and bet types, and place them in a betting offers table for you to quickly compare offers.

How Do We Compare Online Betting Offers?

We have a detailed checklist we use when deciding which betting offers are worthy of being recommended to our users. 

  • Minimum Deposit or Stake – it can be frustrating to find a brilliant sign up offer, only to learn that the minimum qualifying deposit/stake is really high. Generally speaking, the lower the minimum deposit or stake, the more player-friendly the bonus is;
  • Best Odds – it’s important that you get access to the best odds when you join new betting sites. The good news is that the top UK bookies tend to offer highly competitive odds. Horse racing fans will be particularly glad that major sites like Coral guarantee best odds on all UK and Irish races;
  • Bet Type – there are a number of different bet types available to new players. Not only can you bag free bets on joining a bookmaker, but you may also find acca bet offers and risk-free bets. An example of the latter can be found at Bwin, where you’ll get your first qualifying stake up to a maximum of £20 given back to you in free bet credits if it doesn’t come good;
  • Bonus Amount – the actual bonus amount is obviously a hugely important aspect to consider when assessing betting sign up offers. We particularly like the chunky 100% up to £100 bonus available at MansionBet. of course, higher monetary values typically mean more stringent terms and conditions, so keep this in mind when comparing offers;
  • Deposit Methods – ensuring a bookmaker has a wide range of ways to deposit and withdraw funds is really important. Take Betfred, which supports traditional banking methods like Visa and Mastercard, as well as the e-wallets Paypal, Skrill and Neteller, and the prepaid Paysafecard option;
  • Sports Markets – getting a great welcome offer is one thing, but you also want to make sure joining a site will give you access to a wide range of sportsbook markets. We only recommend sites that cover a diverse array of sports, such as the selections you’ll find at Ladbrokes and Betvictor;
  • Virtual Sports – a betting site category that’s gaining popularity is virtual sports. Anyone looking to bet on esports or virtual sports should check that their betting offer can be used on those markets. Some sites, like Betway, even boast esports-specific free bet offers;
  • Casino Bonus – some of the best betting sites are linked to casino sites offering games like video slots, roulette and more. Some will even throw in casino bonuses with their sports betting offers. Betfred, for instance, provides 60 free spins on the Justice League Comic slot game as part of its sportsbook welcome package.

What are the Best Betting Offers?

Now that we have run through what makes up the best betting offers, let’s dive in and see which sites actually offer the best betting offers. Within our top 10 betting offers list, we show you all of the best free bets from leading UK bookmakers.

Best Betting Offers

Each bookie has gone through our rigorous testing process so that you know you’re grabbing the best sign up offers that UK sportsbooks have to offer.

Top 10 Betting Sign Up Offers

Check out our list of the best betting offers online. Once you have found the bookie or list of bookmakers that you want to join, all you need to do is click through and grab yourself a brand new customer account.

As soon as you have deposited your first real money’ stakes you can access your betting sign up offer the max out your first bet.

Betting SiteRecommendation
BetfredBest Range of Sports Markets
BetVictorBest Coverage Of Smaller Sporting Events
LadbrokesBest Sports Betting Site – Thousands Of Markets
William HillBest Mobile Site
CoralBest Bonuses For New And Existing Players
BetwayBest Payment Options
UnibetBest Live Streaming
BethardBest New Betting Site
Bet365Best UK Odds
LeoVegasBest Football Betting

 

What Are The Different Sign Up Offer Bet Types?

The two major types of betting welcome offers are sign up bonuses and free bet offers, but there’s a whole menagerie of different offers out there. Let’s take a look at the various bonuses and promotions you’ll encounter at the top betting sites.

What are sign up bonuses?

New customer betting bonuses can include bonus funds for wagering on your favourite sports. These commonly come in the form of matched deposit bonuses. 

Take MansionBet, which is currently running a ‘100% up to £100’ sign up bonus. This means that if you were to join the site and deposit £50, you’d be given an extra £50 in bet credits.

You should bear in mind that sign up bonuses almost always come with terms and conditions. You’ll usually need to make a minimum deposit or stake to qualify. There may also be wagering requirements that mean you have to bet your bonus amount a certain number of times before you can cash out your bonus-related winnings. 

Sign up bonus offers also typically come with minimum odds stipulations. This means you’ll only be able to place bonus wagers on selections whose odds are over a certain value. If they’re not, then you will have to use your own money. These minimum odds are usually low enough that you can use your bonus credits on most sports markets and bets, but it’s something to bear in mind nonetheless.

What are free bets?

These work in a similar way to matched deposit bonuses, in that the bookmaker will let you place wagers without having to use your own funds, as long as you meet the qualifying conditions. While sign up bonus funds function like money, free bets are often provided in set denominations, like tokens. 

One of the best free bets deals is at Ladbrokes, where you’ll be given £20 in free bets as long as you make a minimum wager of £5 at qualifying odds. The free bets are provided as four lots of £5 tokens, and must be used within the first week of membership.

One thing to be aware of with free bets is that you won’t be able to keep the free bet amount, so be sure to make use of it before the bet credits expire. If Manchester City is playing a difficult away tie at Burnley, why not take a punt on Burnley and see if it comes in? Free bets take the risk out of betting your own cash, so making bets on long shots can be more fun, and less stressful, when playing with a bonus.

Bookies put a lot of time into creating amazing introductory offers for new players. These new offers make the first bet with a bookie super exciting. They usually come as either a free bet, matched bet, or a deposit bonus. Each offers a slightly different style of introductory offer.

It’s important when choosing a bookie to grab the right type of offer to match your gameplay. Let’s take a look at what each of these sign up offers looks like. It’s easy once you understand these offers to make a perfect choice.

What is a free bet?

Free bets are a really nice type of welcome offer. Bookies give you a free bet to enjoy on their platform in return for signing up for an account. The usual way they do this is to offer you free wagers when you put something in yourself.

For example, if you wanted to bet on the Grand National, the bookie might offer you £40 in free bets when you deposit £10. This means that when you deposit £10, not only do you get £10 to wager. You will get £50.

The bookie will give you £40 into your betting balance to wager on your favourite sports. The only thing you need to be aware of is that you won’t be able to keep the free bet amount. If you bet on an evens market and won, you would get £40 profit to withdraw. The other £40 in free bets would be retained by the bookie.

The great thing about this type of welcome offer is that there is no turnover requirements. That means you keep all the profits.

What to look out for with free bets

The best thing about free bets is they give you the ability to take a risky wager, with no risk. Our advice is to go big and bet on an outsider. If Manchester City is playing a difficult away tie at Burnley.

Why not have a bet on Burnley and see if it comes in? You might turn that £40 free bet into a tidy profit before long. Betting on low odds isn’t the best strategy. If you turn the £40 into £45 but only retain the £5 profit then you don’t gain much.

The other thing to take note of is that most free bets don’t come with wagering requirements. That means you don’t have to turn over the cash by betting it again before you withdraw. This is all the more reason to go big. Find a bet with long odds and swing for the fences.

While you’re at it, you might as well sign up with as many bookies as possible. While you have to deposit a small amount, you can try their service with a nice free bet in your pocket. There’s a reason we think a free bet is one of the best online betting offers out there.

What is a deposit bonus?

Deposit bonuses are another common betting offer that bookies give you. The way deposit bonuses (or matched offers) work is to match the deposit with a bonus that you can bet with. For example, if you deposit £200, the bookie will give you £200 into your balance to wager as a bonus. Sounds to good to be true right?

The thing to look out for with deposit bonuses is that they usually have to be turned over. This is because they are subject to wagering requirements. The way wagering requirements work is any winnings you get from your bonus must be re-bet several times before they can be withdrawn.

The reason bookies do this is because deposit bonuses can run into the thousands. They cannot risk you simply betting a £1,000 free bet on a dead cert. Then walking away with the profits.

Another thing to keep your eye on is the terms and conditions of the betting offer. New betting sites will often have minimum odds stipulated. This means the odds on the event you bet on must be over a certain amount to accept the bonus wager. If they’re not then you will have to use your own money. All of this is designed to ensure that the bookies get a fair go at winning their money back.

Don’t worry though, a lot of the time these odds are small enough that you can play on most sporting events. They just don’t want you betting £1000 on a 1/1000 dead ringer.

When to take up a deposit bonus

We think the best time to take up deposit bonus betting offers is when you want to put down a big deposit. There is no point taking a free bet of £30 if you want to deposit £1,000 upfront. When this is the case, you might as well go for a deposit bonus with as big a match as possible.

Sometimes bookies will give you 200% or 300% of your wager. That means your £1,000 wager just won you £2,000 in deposit bonuses to wager. You might have to turn them over several times but at least you’re in with a chance of some massive profits.

Retention Betting Sign Up Offers

Once you have signed up to a bookie, there are tonnes more offers to take advantage of. The best online betting offers come in a number of different formats. Retention offers are those that are packaged up for existing customers. That means if you’re playing regularly with a bookie, they want to keep you.

And more often than not, they’re willing to pay for it. That means you will get access to money back specials, reload bonuses, and enhanced payouts. All these betting offers can get confusing. That’s why we’ve broken down the basics below.

Money-back specials

Money back betting offers are one of the best out there. They give you protection on your bet based on something happening. This happens all the time in football and horse racing markets. For example, your bookie might offer you your money back if your bet loses.

However only on the basis that there were 10 yellow cards in the game. If it’s a horse race, you might get your money back if the horse your betting on losses by over one length. Money-back specials really are a lot of fun. If you are thinking about joining a bookie, have a look to see that they offer money-back specials. Either that or make sure that they offer acca insurance.

Reload bonuses

Reload bonuses work a lot like deposit bonuses for new customers. Bookies often dish them out when players haven’t played for a while. The most common thing you will see with a reload bonus is a percentage matching your deposit. For example, if you deposit £100 you will get £50 in free bets.

This would be a 50% reload bonus. Make sure you always check terms and conditions to ensure that it’s a free bet and not connected to wagering requirements. If there are wagering requirements, you might want to up your deposit a little bit to get more out of the bookie.

Enhanced payouts

Enhanced payouts really are a lot of fun. The way these online betting offers work is to give you enhanced odds or payouts based on certain things happening. For example, you might get a better payout if the team you are betting on scores more than one goal.

Likewise, if you’re betting on the horses and get one correct winner in three. Your bookie might payout anyway. Always check to see if your bookie offers enhanced odds. They’re a great way to get more value out of the bookie without swapping to a new one.

Accumulator Insurance

Accumulator bets, or accas, are hugely popular with sports bettors. By adding different selections to one bet slip, you can potentially multiply all the odds to get a bigger payout than if they were all separate bets. The snag is that if one selection loses, the whole acca is deemed a bust. 

The good news is that many betting sites offer accumulator insurance to mitigate things. A case in point is Ladbrokes, where if you create a football acca with at least five selections from specified markets, you’ll get up to £10 of your stake back as free bets if one team lets you down. 

Accumulator Bonuses

The top UK sports betting sites provide other acca-related perks too. Take Karamba, which is currently running a promotion called ‘Karamboost’ that lets you enhance the potential winnings on your accumulator bet by up to 77%, depending on how many selections you include. You’ll get a 4% boost on a four-fold acca, with this percentage bonus rising right up to 77% if you’re bold enough to go for a 15-fold acca. Always remember that the risk of losing rises with every additional selection on an accumulator.

Free Bets for Existing Customers

They may be widely associated with welcome packages, but free bet offers are also frequently provided to existing members at UK sportsbooks. At Betway, punters can opt into the aptly-named ‘Free Bet Club’, which will award you two £5 free bets in every week that you wager at least £25 on acca or bet builder bets with three selections or more. 

Best Odds Guaranteed

Fans of horse racing and greyhound racing should keep their eyes peeled for ‘best odds guaranteed’ offers at the best UK sports betting sites. These offers ensure that if you put money on a horse or greyhound at odds which turn out to be different from the Starting Price (SP), you’ll be paid out at whichever odds are greater. 

Coral is one of several sites that has best odds guaranteed on all UK and Irish horse races. So, if you log in and place a bet on a horse at 3/1, but the SP turns out to be 4/1, you’ll be paid out at those later, more lucrative odds.

Bet x, Get y

Comparing our list of the best sports betting offers, you’ll see that quite a few are advertised in the ‘Bet x, Get y’ format. For example, Betvictor’s ‘Bet £5, get £30’. This is simply a way of communicating the kind of betting offer you can obtain. In Betvictor’s case, making a qualifying bet of £5 will unlock a £10 free bet to be used on any single sport selection, a £10 free bet to be used on an acca, and a £10 bonus to be used on selected live casino games. This betting offer is effectively a matched deposit bonus offer phrased and presented differently.

Sports Betting Offers

You’ll find that UK bookies will often tailor their latest betting offers to certain popular sports, which is great news if you’re particularly passionate about those markets. Let’s consider some of the most popular.

Football Betting Offers

From the Premier League to the MLS, football attracts droves of punters in the UK, so it’s no surprise many bookies lay out footie-focused deals. These can include football acca boosts and early payout offers, for when your team pushes ahead by a certain goal margin. 

Betfred, meanwhile, has its ‘Double Delight and Hat-Trick Heaven’ promotion which runs on certain matches. You simply place an in-play bet on who you think the next goalscorer will be. If they score a second goal, you get paid out at double the odds. If they score a third time, you’ll get treble the odds.

Horse Racing Betting Offers

Whether you like having an annual flutter on the Grand National, or are a frequent bettor on the horses, racing is undoubtedly one of the big draws at UK sports betting sites. You’ll find various kinds of horse racing betting offers, such as the chance to have your stake refunded if your selection is beaten by a length or less.

We particularly like 32Red’s daily price boosts on UK and Ireland races. It’s all done automatically – when browsing the horses in contention in a given meeting, you’ll know that any with a price boost symbol is being offered at a price better than the market average.

Tennis Betting Offers

Betting on tennis can be about far more than placing wagers on Wimbledon every year, and sports betting offers for tennis can include price boosts and tournament-specific promotions.

Over on Bet365, you can take advantage of a special tennis accumulator bonus. It requires picking out at least two selections from the To Win, First Set Winner and Set Betting markets from a range of possible tennis events. A winning acca will then be boosted from between 5-70% depending on how many selections you’ve gone for.

Betting Offers By Sports Market

We’ve shown you some of the best online betting offers already. However, the real gems usually crop up around specific events. When there is a big betting event like the World Cup or The Grand National, bookies go bananas for betting offers.

Not only for new customers, but for existing customers as well. Check out some of the best online betting offers below. These are the events that we cannot wait for in the betting calendar.

Grand National Betting Offers

Grand National Betting Offers come around once per year. You know when. It’s during that magical weekend where all of the best horses, jockeys and trainers come together to create the best horse race in the world. Bookies pile into the race to offer tonnes of Grand National Betting Offers.

They offer free bets and deposit bonuses for new customers. They also offer reloads and money back specials for existing customers. If you’re lucky enough to be a VIP, you might even get access to bookies closed betting promotions. Whatever you are looking for, find the best betting offers at Gambling Deals. It’s the best way to find the best Grand National betting offers.

World Cup Betting Offers

Who doesn’t like the World Cup. Once every four years, bookies delight new and existing customers with the best best World Cup betting offers. The World Cup isn’t around often, that means the bookies get aggressive. They offer free bets, deposit bonuses and matched bonuses to draw customers in.

Take advantage by picking up one of the best World Cup betting offers you can. If you plan to bet throughout the tournament, load up your account with a big first deposit. That way you will have plenty of bonus funds to wager on the riskier teams in the tournament. Likewise, if you haven’t played with your favourite bookie for a while.

You can be sure that they will offer you a brilliant betting offer to get you started. Gambling Deals offers all the best World Cup betting offers out there.

Find the Best Casino Offers

Bookies will give you an even better betting offer if you also play at the best casino sites. Casino offers often come with wagering requirements, however they are usually massive.

They can run into the thousands if you have a big enough deposit to put down. Gambling Deals not only compares the best betting offers, but we also compare hundreds of online casinos. Check out our latest casino bonuses section to find the best casino deals around.

Much like betting offers, you can access free bets, deposit bonuses, and matched deposits. If you play your cards right, you can also get access to free spins. Not only this, but you can also pick up a casino offer from brand new slot sites. What are you waiting for?

Best Betting Offers Summary

If you are looking to get your hands on the best betting offers from leading UK bookmakers, make sure you play via GamblingDeals.com. We scour the web to find all of the best sign up offers around, and compare bookmakers in detail to make sure that you are clicking through to play with the very best.

To get started, click through to one of the bookies in our top 10 best betting offers list and create yourself a new customer account. Once you have deposited real money, you will then meeting betting sites qualifying criteria, ensuring that your betting balance will be credited with a free first deposit bonus.

So what are you waiting for? Click through and get started today.

Frequently Asked Questions

  • What are betting offers?

    Betting offers are offers that bookies give out to new customers when they join their sports betting site. Whenever you join a new bookie and make your first real money deposit, you can grab yourself a betting offer to enhance your max bet.

  • What are the different types of betting offers?

    There are a couple of different types of betting offers. The most common is a free bet, but you can also grab a matched deposit bonus, no deposit bonus, or a reload bonus. Whatever bet type you chose, always make sure you check out our top 10 betting offers before signing up.

  • How do I claim a betting offer?

    Claiming a betting offer is really easy. Start by clicking through to the best online betting offer for you. Once you have clicked through, sign up and place a qualifying bet, you will then get access to your betting bonus.

  • What are the best betting offers?

    That's a tough question to answer. We like betting offers that give you more free bets to place on your first wager. That means if you deposit £10, you get anything up to £50 or £100 in free bets to use on a range of the best sports markets.

  • Are betting offers safe to use?

    Absolutely! We only work with trusted bookmakers, who have a long-standing reputation in the UK. All of our betting sites are licensed by the UK Gambling Commission who ensure that they are acting above board, and that your safety online is protected.

  • Do new betting sites offer better bonuses?

    It wouldn’t be accurate to say that new betting sites always edge out older sites when it comes to promos. However, it is true that new bookmakers will often try to compete with their more well-known rivals by laying out particularly generous sign up bonuses and free bet offers.

  • Can I trust your betting offer reviews?

    Yes – at GamblingDeals, we pride ourselves on providing impartial reviews of bookmakers and sports betting offers. Our experts know the industry inside and out, so you’ll know the information is accurate and can be trusted.

  • Can I claim more than one betting offer from the same company?

    That depends on the type of betting offer. Betting sign up offers are for new customers only, and can only be claimed once. However, you certainly can obtain multiple existing customer offers at the same operator, whether they’re acca bonuses, weekly free bets, or daily price boosts.

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