Gambling Loyalty Schemes Explained
You’ll often read about how important a welcome bonus is to new casino player sign-ups, but what about those who like to settle into a site that ticks all of their boxes?
Gambling loyalty schemes are long-term promotions reserved for regular players at a particular site. They can be as creative as the minds behind the online casino allow them to be but, above all, they must offer some sort of player benefit that’s inaccessible to players who play infrequently or hop between different sites.
Perhaps members of a loyalty scheme gain early access to certain games, or receive credits for hitting certain milestones, or maybe there are tournaments that are only reserved for loyalty scheme participants. Whatever it is, these sweeteners ought to offer an elevated experience above what you’d get from typical online casino gameplay.
There are many similarities between the gambling loyalty schemes at sportsbooks and online casinos. For example, they’re typically based on comp points systems that allow sportsbook bettors or casino players to gradually reach higher levels and thereby access better prizes and benefits as they climb the rankings. With a sportsbook you may get enhanced odds on a particular match, or free bets on a regular basis, while online casinos may offer exclusive opportunities to enter VIP tournaments — ideal for those harbouring a competitive streak.
You’ll also find plenty of crossover between loyalty schemes and VIP programmes, with the two often being confused for one another. VIP programmes are more of an enhanced experience for high rollers and are often invitation-only. They offer VIP players features such as:
- Account managers to support an individual’s account;
- Higher deposit limits;
- Faster payouts;
- Invitations to VIP events, holidays, dinners, and sporting events.
As with any promotion at a gambling site, it’s important to be mindful that with most bonuses wagering requirements will need to be fulfilled in order to make withdrawals against any associated cash. Always read the T&Cs carefully to ensure you’re clued up on the ins and outs of every offer.
When it comes to what’s on offer, each gambling site is different but there are certain themes you’re bound to come across.
Let’s take a look at some of the most commonly available loyalty rewards:
- Free spins or free bets;
- Casino currency in the form of free cash;
- Access to unique tournaments;
- Boosted odds;
- Access to higher levels of games, and across the site itself;
- Points that can be exchanged for free bets, new levels, and free spins on games;
- Special prizes when you reach certain levels or gain enough points.