Promotions can mean different things, depending on whether you’re on the lookout for a new casino site, or you’re a long-term customer loyal to a particular operator. We’ll be covering the latter today — and before you sign up at a site, you likely want to know what promotions are available for existing customers who have been there for a while. Operators can get really creative with their ongoing promotional deals, so it’s worth having a look around at what’s on offer to returning customers before you sign up.
But what do we specifically mean when we talk about existing customer promotions? Well, these sorts of bonuses can include the likes of odds boosts, loyalty and VIP schemes, competitive tournaments, prize winnings, acca insurance, or sometimes even rewards completely out of the ordinary.
Many players consider promotions as a benefit or perk of choosing a site, and might even be their main reason to remain loyal to a particular operator. So really, it’s in the sites’ best interests to make these promotions inspiring in order to avoid bettors being tempted by the greener grass at a competitor casino.
Loyalty schemes have become a particularly popular way of engaging with customers. You can find loyalty schemes that are simple but consistent, or those that are more inventive with targets, goals, and levels to work your way through. Across most schemes, the main aim is to collect points that can be cashed in for free gameplay or as a way of winning prizes, such as free bets or even real-world goodies like merchandise or holidays abroad.
Equally popular are on-site tournaments. Depending on the theme and objective, you’ll generally play against other site competitors, earning points and ranking higher (or lower) on a scoreboard. Ultimately, the winner will usually earn a cash prize and, of course, the pride of having topped the table!
For our team at Gambling Deals, these sorts of promotions are hugely important when it comes to reviewing casino sites. How operators treat their most loyal customers is right up there in our top criteria and something the best gambling sites keep in mind with every promotional decision.
Let’s read a little more about what you may find at PlayFrank.