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AUTHOR: mihaela · Updated: 11th Oct 2021

Betting Promotions – Best Betting Promos in 2021

Check out the Best Betting Promotions from the UK’s leading Sports Betting Sites. All the Best Betting Promos and Gambling Sites in one place. Find the Betting Promos that are right for you and bet on football, horse racing and all your favourite sports now. Simply find your betting promotion, click through and sign up. It’s that simple!

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Best Betting Promotions

The sporting calendar is packed full of exciting betting events. From the cages of the MMA to the cauldron of an Ashes tour in Australia, you’ll find lots of betting promotions from the UK’s leading bookmakers.

We bring our users the best betting promotions on offer to UK punters by scouring the top operators and highlighting the best deals. From free bets to acca insurance, we bring you all the information you need. So read on for our user-focused overview of betting promos, their many different forms, and where you can find the best offers in Oct 2021.

How Do Betting Promotions Work?

Betting promotions are one of the primary ways in which bookmakers keep their existing customers satisfied and attract the notice of new punters. Whereas betting bonuses might be offered to customers in a sustained campaign, betting promos are often tied to a specific event, such as a major boxing bout. By tapping into the natural excitement generated by a significant sporting contest, the best betting promotions will have many punters keen to participate in the action. Here are some examples of common betting promotions at UK bookmakers.

Free Bet Promotions

In an alternate universe, where the fights boxing fans want to see actually take place, Anthony Joshua is lining up against Tyson Fury. In the build-up to the event, you’re likely to find lots of bookies vying for market share by offering free bets to new and existing customers. The generosity of the free bet will be down to the betting site, but it will probably range from anywhere between £5 and £20. With this kind of promotion, the free bet can only be placed on the specific event in question.

Best Odds Guaranteed

Best odds guaranteed is a betting promotion often tied to horse racing events that protects punters against fluctuating odds. Let’s say you’ve selected Minella Times to win the Grand National at 14/1, but by the time the starting price odds are released just before the race begins, the odds have lengthened to 20/1. With the best odds guaranteed promo, your betting slip will always take the most lucrative odds, giving punters the chance to make as much money from their bet as possible.

Enhanced Odds Promotions

Novak Djokovic is walking out on the Wimbledon Centre Court for a first-round match against Thanasi Kokkinakis, the 183rd ranked player in the world. It’s a foregone conclusion, so placing a bet on either player is hardly worth doing – that is unless there’s an enhanced odds promotion up for grabs. These promos seek to increase betting activity on events where there’s a clear favourite. So, instead of picking Djokovic to win at 1/5, you might be offered artificially boosted odds of 3/2, which would probably be worth your while.

Money Back Promos

Money back promos insure a punter’s bet in the event of a specific occurrence that’s been outlined in the terms of the promotion. If you’re betting on the Exeter vs Bath game in England’s Premiership Rugby, for example, you might be offered money back if Stuart Hogg scores a try. The wager you’ve placed isn’t required to have any connection to Stuart Hogg, but in the event that your bet is unsuccessful and Hogg scores, you’ll receive your money back from the bookie.

Accumulator Insurance

With an accumulator bet, punters bring several selections under the umbrella of one betting slip. Bookies tend to only pay accumulators out when all of the predictions come in. However, with acca insurance, bettors are allowed to miss the mark on one of their selections and will receive their stake back, either partially or in full.


When a big sporting competition comes around, both betting activity and the frequency of betting promos increases. No matter what the sport is, punters can expect to see lots of betting promos on offer when it comes to crunch time.

Existing Customer/Reload Promotions

Many of the best betting promotions are reserved for new customers, but that doesn’t mean existing members won’t have access to some great deals. The term reload here refers to a “reloading” of funds when an existing member commits to a promo by making a qualifying cash deposit into their accounts. These offers tend to be targeted at members who’ve not had much recent account activity, so make sure you keep an eye out for them.

Football Betting Promotions

A big day in the world of football? Well, you can be sure there’ll be plenty of betting promos on offer. Encompassing all the action at home and abroad, making use of football betting promotions is a great way to wager on the beautiful game. Perhaps you’ll receive your money back if Norwich manage to avoid relegation on the final day, or if Chelsea clinch another Women’s Super League title.

World Cup Betting Promotions

It only comes around once every four years, so you can be sure that bookmakers will look to capitalise on the World Cup as best they can. There are all kinds of markets you can wager on here with a betting promo, including results, goal scorers, golden boots, golden gloves, and many more.

Horse Racing Betting Promotions

Horse racing remains one of the biggest betting sports in the world, which means that bookies are constantly offering promotional offers on the most prestigious events. Keep an eye out for free bets, enhanced odds, best odds, and money back guarantees – from Aintree to Cheltenham, there’s always a race happening somewhere.

Terms and Conditions of Betting Site Promotions

The true quality of any betting site promotion hinges on its associated terms and conditions. Punters looking to make use of betting promos should always read the small print in full before making a commitment in order to avoid any unexpected surprises. Here are the T&Cs you need to know about.

Minimum Deposits

Most promos will need to be unlocked by a qualifying deposit that will be set at a minimum amount. For example, you might receive an offer of a £5 free bet on the Ryder Cup when you deposit £20 into your account.

Wagering Requirements

Online sportsbooks and casinos saddle the majority of their promotions with wagering requirements – a condition that commits punters to wager more money before their promo can start turning a profit. Standard wagering requirements across betting sites is anything between 25-40x the value of the promo, but this will change with each offer.

Let’s say you’re making use of a £10 free bet that has a wagering requirement of 30x. In order to be eligible to withdraw any winnings generated by the free bet, you’ll first have to wager a total of £300 (10 x 30).

Time Limits

Punters will usually be under pressure to either satisfy the promo’s wagering requirements or to make use of any promotional funds by a certain set deadline. Don’t let the time run out, as any outstanding promotion will become void.

Minimum Odds

For betting site promotions related to market odds, bookies might set a minimum requirement on the odds punters are able use the promo on. Bookies might not accept, for example, a customer using a promotion on any event with odds shorter than 1.70/1.

Winning Caps

Whether you’re making use of a bonus or a promotion, most betting sites will restrict the amount gamblers are able to win from any one offer. Rather than seeing this as an impediment to gambling successes, you can consider winning caps as a means by which you can apply a useful on-site limit to your wagers.

Want to Try Your Hand in the Casino?

It’s not all just about finding the best betting promos. Some of you will also look to find the best casino sites and casino offers. If so, why not head over to our new slot sites section. Here you will find all of the best casino games, slot games and casino software providers. You will be able to pick up amazing promotions that will have you spinning the reels in now time.

Frequently Asked Questions

  • Are betting site promotions legitimate?

    Yes – we only ever recommend licensed bookmakers to our users, so any betting promo you find through GamblingDeals is legitimate.

  • Which bookmakers offer the best free bets?

  • Can you get a betting promotion for all sports?

    Betting sites tend to release specific promotions related to big events. If you can’t find an attractive promo for the sport you want to bet on, you can always try asking for one from your bookie.

  • Are betting site promotions only available in the UK?

    No – betting promos are offered to customers in other countries too.

  • What terms and conditions do I need to look out for?

    In short, all of them! But in particular, minimum deposits, wagering requirements, time limits, winning caps, and minimum odds may all feature in the terms and conditions of a betting site promotion.

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